Houseware Webinar: Blaine Carper from Snowflake on The War-time CMO’s guide to marketing analytics

Catch our first webinar: The War-time CMO’s guide to marketing analytics on Linkedin!

As CMOs become war-time CMOs in 2023; marketing analytics is becoming an increasingly important part of their arsenal to drive revenue growth and make smarter time and resource investments.

Blaine Carper from Snowflake and Divyansh Saini, CEO and co-founder at Houseware, discussed how Snowflake mobilized its in-house pipeline forecasting model to:

1. Double day-one pipeline conversion rates
2. Deliver consistent pipeline forecasts quarter over quarter
3. Create cultural alignment and ownership between Sales, Marketing, and Finance teams using data

Catch the recording on Linkedin!